 | The station was up against a competing bid from The Wireless Group, which operates 96.4FM The Wave in Swansea. Due to the similarities in some of the coverage area of the two stations, TWG-backed Carmarthenshire Sound withdrew its application in July. Carmarthenshire Sound would have fallen foul of the Government's new ownership-per-area limits, due to come into effect this Autumn. The new Radio Pembrokeshire is due to begin broadcasting in 2004. Related links: Wales' radio station listings, on this website Radio Carmarthenshire website

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