Iain Duncumb of the IMPACT Research Group said: "DAB Digital Radio allows for the broadcast of audio with pictures and text and is ideally suited for mobile environments. This will mean that in the near future radio listeners will be able to receive additional information such as, images of scoreboards, interactive adverts, artist biographies and other contact information."

Matthew Honey, Managing Director of Unique Interactive said: "DAB Digital radio already offers radio consumers simple information such as the track currently playing and the track to come, via the scrolling text - through this project though we can now offer a much greater level of interaction. This has benefits to radio listeners and to all DAB Digital Radio broadcasters, both from the commercial and the public sector."

The dDAB consortium is developing synchronised visual media and interactivity for existing radio broadcasts. The consortium has been supported by a GBP350k grant from the DTI and EPSRC and includes Unique Interactive, Virgin Radio, Nucleus Digital and TTPCom. The project is managed by the IMPACT Research Group at Loughborough University. Further information on the dDAB Project and consortium can be found at www.ddab.co.uk